The Opportunity
By most standards and relevant measures, Asian Emerging Markets have already emerged! Leading the pack, China and India, with their enviable growth and huge scale, weigh heavily in redefining global dynamics in virtually every economic sector.
These Asian economies’ deep and growing influence on global financial markets, their enormous reservoir of human capital, the accelerated pace of their infrastructure development and their staggering consumer market potential have already reshaped the world economic order.
The increasing centrality of Asian economies is irreversible. Globalization is a fait accompli – like it or not. It comes with a huge opportunity not only for global industry leaders but also for any company prepared to build a competitive advantage through international expansion.
The real challenge for Western companies to succeed and thrive by leveraging the resources and market potential in key Asian countries is cultural. Because although Asian Emerging Markets may still have a long way to go up the advanced management learning curve, they all have a long history of deep-rooted social traditions and distinctive, vibrant cultures.
As they rapidly incorporate Western business practices into their traditional cultural environments with a determination and success rate that shakes up the world establishment, they create new socio-economic models.
Local immersion and intercultural integration will drive your company's ability to adapt and compete in tomorrow’s world economy.