Representative Consulting Projects
Capital Investment | Market Entry Strategy | Growth StrategyOrganization Management | Distribution Strategy | Global Sourcing
Electronics Equipment Multinational Company |
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|---|---|
Scope |
Market growth strategy—China |
Situation |
While well recognized in the market for the quality of its products and customer service, this client continued to face sluggish sales and stagnant penetration across its various market segments. |
Approach |
We conducted a thorough competitive positioning analysis that revealed issues ranging from a lack of incentives for distributors to a perceived disconnect with customers, resulting in an overall passive market reception. |
Results |
Our recommendations included a concrete road map and action plan to re-engage distributors and restructure channel management with the introduction of key account teams. |