Bouchet & Company :: Consulting Projects

Fashion & Luxury Multinational Company
Scope	Market entry strategy—North Asia
Situation	Commanding an extensive portfolio of well-known brands in Western markets, this company wanted to weigh carefully the potential and risks inherent to entering the huge volume but highly complex North Asian retail markets, particularly Japan and Greater China.
Approach	Following an assessment of regional opportunities that identified China as the strategic priority, we conducted an in-depth analysis that mapped out retail channels, characterized point-of-sales operations, and quantified value chain costs in China.
Results	Our conclusions were presented to the Board and used to reach consensus and decision on progressive entry strategy for China that leveraged existing strengths in Hong Kong and Taiwan.